e-commerce | Success Story

Boutiqaat grows its mobile app users with edge social



Boutiqaat is the first and largest social commerce platform in the Middle East. It features a vast collection of over 1000 international brands and more than 500 celebrity partnerships to explore via the app or website. Boutiqaat has quickly become the Middle East’s online shopping destination by launching it’s Men Collection in addition to the existing Women Collection


Boutiqaat was looking for a trusted partner to boost its user acquisition efforts in the MENA region on iOS. The main goal was to drive quality, segmented, targeted, and paying users.


Edge226 leveraged its in-house creative studio to increase app exposure and user engagement. The studio produced tailor-made video ads for multiple markets. Using its own tech and proven methodologies, Edge226 successfully scaled Boutiqaat’s mobile acquisition strategy in UAE, Saudi Arabia, Kuwait, and Qatar, striking the right balance between quality and quantity when it comes to results delivered. Beyond that, Edge226 combined the power of its proprietary technology with a unique creative analysis tool to gear all the campaign’s creatives for success and, ultimately, help Boutiqaat thrive.






New users

“We love working with Edge Social on our user acquisition. Edge Social professional creative team, campaign managers, and client success managers provide us with a very positive experience, as well as detail- and performance-oriented approach. We look forward to growing our partnership with Edge Social and highly recommend them to anyone who needs excellent user acquisition campaigns.”
Aaryan Kapur
Digital Marketing Manager