Gaming | Success Story

Highbrow partnered with Edge Social to boost exposure for its RPG app & increase return on ad spend

highbrow-logo

Background

Highbrow is a Korean mobile game and app developing company. Established in 2009, the company has released many highly influential mobile app games. Highbrow’s most popular game, Dragon Village, is one of the most downloaded mobile games in Korea.

Goal

Highbrow partnered with Edge226 to boost exposure for its RPG app while simultaneously increasing return on ad spent.

Approach

To boost app exposure and engagement, Edge226 leveraged its in-house creative studio, which designed a variety of personalized story and video ads depicting the gameplay, for multiple markets. The media plan, which was part of the marketing strategy, included several media channels, such as Facebook, Instagram & Google. Edge226’s team used Google’s “UAC for Actions” targeting advanced events. It has also made the most of the app install campaign objective on Facebook, combining it with event value optimization. Utilizing its cutting-edge technology, Rampix, which provides user segmentation by depositor types, Edge226 managed to target more high-quality players and, therefore, increase the return on ad spend.

Solution

Results

186%

INCREASE IN ROAS

20%

LOWER CPI RATE

119%

INCREASE IN HIGH-QUALITY PLAYERS

Highly professional team delivered excellent results

User acquisition for gaming apps is time-sensitive and very competitive. It is important to react to market changes quickly and accurately to outdo your competitors and get better results. Edge226 has proven to be a great partner for us to reach these goals. Their highly professional team delivered excellent results on Google UAC. By successfully leveraging Edge’s industry knowledge, creative production, and optimization expertise, we’ve improved our performance KPIs.