Social app | Success Story

Capitalize on Instagram millenial audience to achieve higher engagement, registration boost and performance

Room8-logo

Background

Founded in January of 2017 in San Francisco, ROOM8 is a roommate matching app designed to serve renters. It utilizes social media data to produce matches based on mutual connections, budget, location, lifestyle, and interests. Finding the right roommate in San Francisco or elsewhere in the US is not an easy task, and ROOM8 creates an all-in-one experience and marketplace to make it simple.

Goal

ROOM8 was looking to leverage Instagram story ads to achieve key performance metrics, mainly the acquisition of registered active users, when compared to Facebook placements.

Approach

With over 500 million daily active users and a growing millennial user base, we created highly segmented audiences using Instagram stories. By creating full screen, fun, and casual videos we were able to successfully engage, interact, and reach highly relevant users, adding to ROOM8’s community. Utilizing advanced targeting and app event optimization, we increased the number of registered active users looking for their next roommate on the app.

Solution

Results

25%

INSTALL RATE

15%

CONVERSION RATE

30%

CTR

Edge Social is great for us

As a mobile-first company, our app is the center of our business. Edge Social is great for us as they deeply understand mobile and performance marketing. They help us with the full spectrum of solutions for our Facebook growth strategy – from creatives, campaign planning and execution to deep knowledge; advanced, data-driven approach and innovative technology. We see them as an extension of our team, value their partnership, and look forward to continue achieving great success together.
Alexis Valerio
Head of Marketing & Sponsorships