Gaming | Success Story

Wonder People partners with EDGE social to globally launch its new game, Mega Hit Poker

wonder_people logo (0;00;00;00)

Background

Korean game developer, Wonder People, was looking to partner with a global marketing company to launch its new social casino app in the US market. Edge226 was the perfect match to achieve this goal, thanks to its game publishing experience and a full spectrum of game publishing solutions, such as strategy, creatives, marketing and multi-channel distribution across Facebook, Instagram, Google and direct media.

Goal

This campaign required a turnkey solution and a partner to manage all aspects of growth, including strategy, media planning, distribution & monetization. Specific goals included Google and Facebook ad distribution and app installs, new audience generation, public relations & recognition, and improved player retention & lifetime value.

Approach

Edge226 provided a full spectrum growth strategy, leveraging proprietary Facebook, Instagram, and Google media buying ad technologies and expertise. Complementing the media buying with advanced campaign management, user segmentation, optimization, and creatives along with an in-depth knowledge of the global social casino market, Edge226 helped Wonder People achieve success.

Solution

Results

15

REGIONS SUCCESSFULLY LAUNCHED

100%

EXCEEDED CAMPAIGN TARGET

200%

EXCEEDED ROAS TARGET

Great attention to detail and professionalism

“When we decided to launch our new game, we were seeking a global partner with mobile gaming and performance marketing expertise that can really help us. Edge Social has been helping us with our go-to-market strategy and media plan from day 1. Their great attention to detail and professionalism are highly appreciated. We enjoy their timely support and frequent communication, and looking forward to continuing this fruitful collaboration.”
Borami Lee
Game Business Team